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Happy Thanksgiving if you’re an American friend, and happy Thursday if you’re not. :)

I’m in Dallas visiting the fam for the next few days and I’ve been reflecting on all the gratitude I’m feeling today.

One of the things I’m most grateful for is you. (As cheesy as it sounds, it’s totally true.)

This year wouldn’t have been possible without you. 

I mean, I couldn’t have imagined that I’d work with 40+ new clients, reach over 2,500 folks through my newsletter, and (more than) double my income over the last year.

I never could’ve dreamed that I’d begin training for my 2nd marathon, move into a new apartment, start dating again, travel to Los Angeles/the Grand Canyon/Washington D.C., and be featured on 20 websites.

I’m in awe.

And it’s all because of you and your support.

So, thank you.

In the spirit of gratefulness + prepping for all the dreaming and scheming that comes along with the new year, (and because I love helping people reach their goals) I created something special just for you.

I wanted to open up a new way to work with me before 2014 ends, and I think you’re going to love it.


The 2015 Vision Mapping Session

Did you know that there are only 34 days left in 2014?

Sure, you could wait until December 31st to start setting your goals, but imagine if you got started today.

Imagine if you could wake up on January 1st feeling confident in where you’re headed and armed with a clear plan on how to make it happen.

How amazing would that feel?!

You’ve got big plans. You know it. I know it. Your cat Mr. Bojangles knows it.

What the heck are you waiting for?

Let’s kick-start your year with a 2015 Vision Mapping Session!

We’ll figure out exactly what you want 2015 to look like. We’ll laser in on your goals and create a step-by-step action plan to make them happen. You’ll walk away with new-found clarity and confidence, knowing exactly what you want and how to get it.

Here’s how it works:


  • Book your session. Make your payment. Get ready to rock your goals!
  • Within one business day of booking your session, you’ll receive a confirmation email from me. Yay!
  • Get excited because all those big dreams you have for 2015 are about to be mapped out so they can come true!
  • Just before we meet: Grab a cup of your favorite tea, jot down your questions, and eliminate all those pesky distractions. Let’s get ready to rumble!
  • I’ll call you via Skype.
  • This is the fun part! We’ll breeze through some introductions and dive into the important stuff. For 50 minutes, we’ll laser in on your big vision and create a wildly effective, step-by-step 12 month action plan, customized just for you.
  • We’ll wrap up with any final questions + make sure you know how to set these plans into unstoppable motion.


  • Within one business day, I’ll send you…
  • A gorgeous PDF of your step-by-step action plan

Listen, this session is legit going to change the way you look at 2015.

You’re gonna be brimming with confidence and proud of what you’re doing. You’re gonna have a super awesome action plan to make your goals fun AND doable.

I can promise you that.

I don’t know what you’re waiting for… Let’s do this thing!

To schedule your session, click this link and follow the instructions.

Gratitude Special: $50

You’ll wanna:
1. Schedule your session.
2. Make your payment.
3. Pour yourself a glass of wine because you totally deserve it!

There’ll never be a better time.

There’ll never be a better price.

So pass me the gravy and let’s do this!




How Much Should You Charge As A New Coach?

by Ashley on November 25, 2014 · 0 comments

How much should you charge as a new coach

I’m just going to start this off with a reality check for ya.

I can’t tell you what to charge. (Nor can anyone else.)


Because there are way too many variables involved in deciding your prices.

It depends on the what type of experience you have (if any), who you want to work with (20-something women, Fortune 500 executives, stay-at-home moms, etc.), how much you want to earn (yes, you really do get to decide this), and how many clients you can fit in your schedule each month.

So, although I can’t tell you exactly what to charge, I do have a few guidelines that will help you zero in on a price point that feels just right.

4 Things to Consider When Setting Your Prices as a Coach

How long have you been a coach? 

If you’re a brand new coach and haven’t actually had your first coaching session yet, I’d suggest doing it for free.

I know this is a controversial opinion in the coaching world, but I think it’s a good way to get started.

I mean you wanna give yourself a change to build up your confidence and make sure you’re actually GOOD at what you do. Plus, offering a few free coaching calls helps you get valuable feedback and then you can make the necessary tweaks to your service before raising your price.

In fact, this exactly what I did! I gave away 100 free coaching calls when I started Your Super Awesome Life because I wanted to be sure I felt comfortable coaching and that it was something I loved before I started charging for my coaching.

Like with any job, you’ve gotta pay your dues and get some experience before you’re paid the big bucks!

How much money do you want to make?

It’s almost too obvious, right? But this is one of the ways I decide what to charge. When I left my job as a counselor in 2013, I decided my goal was to make $2,000/month from my business. Once I had that number in mind, I was able to figure out what to charge so that I could reach that goal.

Look forward to the next 12 months and consider how much you’d be super excited to make. You wanna be stretching yourself in a good way, but also finding a number that’s NOT gonna break you.

Aiming for $500k in your first year of business is probably too big of a stretch for most of us, so you wanna be somewhat realistic.

If you want to make $30,000, and your coaching package is $499, you can crunch the numbers and figure out you need 60 clients to reach your financial goal. Easy peasy!

What price feels good to you?

If you’ve ever worked with me before, you know that I’m all about doing business in a way that feels good to you. It totally doesn’t matter what everyone else is charging, if you don’t feel good about your prices, your potential clients are gonna be able to tell.

You’ve got to find the number that’s an energetic match for you, your client, and what you’re offering.

You know you’re not gonna feel comfortable charging a number that makes you feel sick when you say it out loud. But you also can’t choose a number that’s so low it makes you resent your clients because you can barely buy groceries.

Play around with a few different numbers and choose the one that feels best for you. Maybe it’s $299. Maybe it’s $999.

Where’s your sweet spot?

How much is it worth to your clients?

Most new coaches make the mistake of pricing their services based on the number of hours they’ll be coaching. It’s the typical $60/hr set up. Don’t fall into this trap!

Of course, you should track how many hours you’ll be coaching each client, but that doesn’t mean it’s the best way to set your prices.

You’ve gotta take into account how important this service is for your clients. To shift theway  you think about your prices, ask yourself these questions:

  • How badly do your dream clients need help solving this problem? 
  • How drastically will the results change their life?
  • What is that worth to them?

Thinking about your prices in terms of how (in)valuable your coaching is to your dream clients is a super awesome way to set your rates.

If you still want to read more about setting your prices, here’s my fav post on the topic.

Now I’d love to hear from you!

Which of these 4 ways are you going to use to set your prices?

Leave a comment below!

P.S. Join me for Dream Quest: Your Journey Begins Now, a FREE 10-day mini course and learn how to find your goal-crushing mojo + make 2015 the best year yet! Find out more here.



Tired of setting goals, only to let yourself down a few weeks later? You have the best of intentions, but for some reason (fear, self-doubt, procrastination?) you just can’t follow through.

Oh, I hear ya. It doesn’t have to be that way, though…

Let 2015 be the year you do it better.

Find your goal-crushing mojo

What’s the one thing you’ve always wanted to do?

Quit your job. Write a book. Start your business. Start a blog. Apply to grad school. Audition for Broadway. Complete yoga teacher training. Move to Paris.

Imagine what you’d do if you knew you couldn’t fail.

Really picture it.

Do you see it? Can you almost feel it? Are you ready to go after it?

Here’s the crazy truth for most of us:

We’re afraid that life is passing us by and that one big dream we have is slipping away.

We’ve tried to make progress toward that fantasy goal, but constantly find ourselves held back by fear and bogged down by procrastination.

We keep telling ourselves it just isn’t the “right time”.

But really, we know we just need to step up and make it happen.

Here’s your chance:

Dream Quest: Your Journey Begins Now is a free mini-course that will give you the tools you need to take action and make 2015 the best year ever.

Dream Quest: Your Journey Begins Now is a course for anyone who’s ever thought…

“Why does this happen every year? I have such good intentions to make my goals happen, but then I always drop the ball!”

“Ugh! What the heck is wrong with me that I can’t keep up with my goals?”

“Why does everyone else seem to crush their goals and I keep procrastinating?”

During this 10 day mini-course, you’ll receive daily video lessons + actionable homework to keep you on track to crushing your goals.

There will be guest speakers including Kyla Roma, Hannah Braime, and Tiffany Han.

There will be a private Facebook group, unlimited support and accountability, and major progress happening. 

It’s all about taking your one big goal and turning it into a super awesome reality.

Sound aca-awesome?

Read on…

Here’s what we’ll cover: 

Day 01. How to get super clear on what you want + make it happen.

Day 02. How to break your goal up into teeny, tiny steps that are totally manageable.

Day 03. How to create foolproof systems that make crushing your goal easy as pie.

Day 04. How to STOP being held back by fear and start owning your dreams with confidence.

Day 05. How to face that pesky inner critic (because you know she’ll rear her ugly head).

Day 06. How to stop flirting with procrastination and finally make progress toward your goal.

Day 07. How to maintain momentum, even when you don’t feel motivated.

Day 08. How to bust through hard days and become a goal-crushing rockstar.

Day 09. How to be a more authentic version of yourself while going after your goals.

Day 10. How to ensure success and begin living your super awesome life.

I created Dream Quest: Your Journey Begins Now because I’m tired of people feeling embarrassed, ashamed, and frustrated when they don’t reach their goals. (Especially, me.)

I’ve gathered up my most helpful tips, tools, and secret strategies to create this soul-feeding, bum-kicking, clarity-giving course!

The journey begins on Monday, December 1st.

And I think you’re going to loooooove it.

Grab your spot here.


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How To Describe What You Do At Parties

by Ashley on November 18, 2014 · 7 comments


If you’re anything like me, one of the biggest challenges of owning a business and working for yourself is figuring out how to describe what you do at parties (without sounding like a confusedcrazygirl).

You know how it goes. You’re sipping your cocktail, chatting with friends, and after a few minutes someone asks the dreaded question…

“So, what do you do?”

Up until the past few months, when I was asked, I usually mumbled something about helping people start businesses and tried to change the subject as quickly as possible.


But then I realized that probably wasn’t the best idea. I mean, telling people what you do is a great opportunity for authentic marketing. And who knows, it could lead to a new client!

I decided it was time to put on my big girl pants and start acting like the CEO I am.

That’s how I came up with this simple recipe to describe what you do at parties.

How To Describe What You Do At Parties

1. Know your audience

You wanna be sure you know who you’re talking to before you start rattling off some scripted answer.

The way you describe what you do is going to vary depending on if you’re talking to your grandma, a Fortune 500 executive, or your sister’s best friend. You’ll want to choose your words based on your audience so you can be sure they totally understand what you’re saying.

2. Explain who you work with

Once you’re aware of your audience, you’ll want to start by sharing who you work with. Maybe you work with 20-something women, or burnt out secretaries, or coffee shop owners.

Who’s your dream client? How is this person different from everyone else? Have you narrowed your niche through certain demographics like age or income level? Or maybe you narrowed it through a particular life circumstance or challenge they’re facing.

3. Share what problem you solve

When you get to this piece, don’t forget that the words you use to describe the problem you solve might be different depending on your audience.

Do you help people lose weight? Find their passion? Grow their online business?

4. Highlight the results do you offer

This is where you want to focus on the benefits your clients gain by working with you.

Maybe your clients earn more money, have more energy, communicate more clearly, or feel more confident.

So, how do you tie all these pieces together in way that makes sense?

There’s not a secret formula, but here are a few examples of what I might say.

How I describe what I do:

Option A: “You know those people who are miserable at their jobs and really wanna start a business and be their own boss (who I work with)? Well, I help them to hone the confidence and action plan they need (problem I solve) to make their first $10k doing what they love (results I offer).”

Option B: “You know how some people really wanna start a business and be their own boss? Well, I help them feel more confident to make the leap and map out all the steps they need to take to get their business off the ground.”

Option C: “I’m a business coach for people who want to start their own business.”

Bonus Tip: If you’ve explained what you do in enough detail, the person you’re talking to should be able to think of someone to refer to you. Experts call this the “face test”.

Now it’s your turn! In the comments, tell us how you’d describe what you do!



Hi, friends! I’ve got a lovely guest post to share with you today! My super awesome client, Anouska Rood, is gonna tell us the biggest mistake we’re making on our website (and what we can do to fix it). If you love what she’s got to say (and I know you will), be sure to check out her free blogging + design course, Winterfest, that begins on December 1st.  

The Biggest Mistake

The stats from Google Analytics show your marketing efforts are paying off, the amount of people visiting your site is steadily growing. But are your sales lagging behind? If you’re struggling turning your visitors into clients, you might be making a big mistake without even knowing it. Do your visitors know what to do after they’ve read a blog post or page on your site? You need to tell them by adding a call to action to every page on your site!

A call to action is really only a way to get a visitor to do something. That’s quite vague, so you need to get clear on exactly what you want your visitors to do. Do you want them to sign up for your newsletter, to buy a product or to book a call with you? Here are three simple steps to adding a clear call to action to each of your pages.

1. List every single page on your website.

2. Next, answer this question for each page: What is the number one thing you want people to do when they’re on this page?

You may want to include a general number one goal for your blog posts. Do you want people to sign up for your newsletter, do you want them to go straight to your Services or Products page?

Keep in mind at what point in the sales process a visitor to that particular page will be. A first time visitor stumbling across one of your blog posts will be less likely to buy anything straight away than would a repeat visitor looking at your Resources page. That’s not to say that first time visitor won’t look at your

Resources page after reading that blog post, nor that they’ll never buy from you, but after reading a blog post they’ve found interesting, it’ll make more sense to get them to sign up for your newsletter, as they might be interested in your products or services later on, just not immediately.

Don’t just ask or tell them what to do either. Give them a reason. Why would they sign up for your newsletter or book a call with you? What’s the value for them in signing up for your newsletter, what value will they get from whatever you’re asking them to do? A call to action isn’t just the button, be sure to add a clear & concise text above the button about exactly what a visitor will be getting from clicking that button.

3. Make your call to action stand out.

Be clear in the text on your button. Don’t use “Click here” or “Submit” rather say “Get Started”, “Contact Me”, “Book a Call” or something to indicate what’s going to happen.

You don’t want it to be just a plain link either, make it stand out! Don’t know how to make a link into a button that stands out? Here’s a few different styles of buttons you can use.

The actual link, use this on your pages

<a href="your-link" class="button">Get started</a>

or, if you want the link to open in a new window or browser tab:

<a href="your-link" target="_blank" class="button">Get started</a>

Below are a few different button styles and the custom CSS you can add to your theme’s style.css or to the custom styles section of your theme settings if your theme has that.

Get started

.button {
	background: #d51f68; 
	border-bottom: 5px solid #ae004a; 
	color: #fff; 
	display: inline-block; 
	font-weight: bold;
	padding: 10px 20px;
	text-transform: uppercase; 
        text-decoration: none;
.button:hover {
	background: #ae004a; 
	border-bottom: 5px solid #d51f68; 

Get started

.button {
	background: #8eddcb; 
	border-radius: 5px;
	color: #fff; 
	display: inline-block; 
	font-weight: bold;
	padding: 10px 20px;
        text-decoration: none;
.button:hover {
	background: #5fac9b; 

Get started

.button {
	background: #ffe824; 
	color: #0a0d4e; 
	display: inline-block;
	font-style: italic; 
	padding: 10px 20px;
	text-transform: lowercase; 
        text-decoration: none;
.button:hover {
	background: #0a0d4e; 
	color: #ffe824; 

What call-to-actions will you be adding? Leave a comment below.

AnouskaRoodAnouska Rood is a webdesigner working one-on-one with her clients to create or improve their websites, so they can proudly promote themselves and continue to grow their business. Her free month-long program Winterfest starts December 1st and is created to help you beat the overwhelm and get your site ready for the new year. You’ll walk away feeling confident in how your site looks and know how to fix things yourself.



[photo credit: helga]


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