Get your free copy of my eBook,

"The 5 Things That Hold You Back"!

The Biggest Mistake You Don’t Know You’re Making On Your Website

by Ashley on November 13, 2014 · 2 comments

Hi, friends! I’ve got a lovely guest post to share with you today! My super awesome client, Anouska Rood, is gonna tell us the biggest mistake we’re making on our website (and what we can do to fix it). If you love what she’s got to say (and I know you will), be sure to check out her free blogging + design course, Winterfest, that begins on December 1st.  

The Biggest Mistake

The stats from Google Analytics show your marketing efforts are paying off, the amount of people visiting your site is steadily growing. But are your sales lagging behind? If you’re struggling turning your visitors into clients, you might be making a big mistake without even knowing it. Do your visitors know what to do after they’ve read a blog post or page on your site? You need to tell them by adding a call to action to every page on your site!

A call to action is really only a way to get a visitor to do something. That’s quite vague, so you need to get clear on exactly what you want your visitors to do. Do you want them to sign up for your newsletter, to buy a product or to book a call with you? Here are three simple steps to adding a clear call to action to each of your pages.

1. List every single page on your website.

2. Next, answer this question for each page: What is the number one thing you want people to do when they’re on this page?

You may want to include a general number one goal for your blog posts. Do you want people to sign up for your newsletter, do you want them to go straight to your Services or Products page?

Keep in mind at what point in the sales process a visitor to that particular page will be. A first time visitor stumbling across one of your blog posts will be less likely to buy anything straight away than would a repeat visitor looking at your Resources page. That’s not to say that first time visitor won’t look at your

Resources page after reading that blog post, nor that they’ll never buy from you, but after reading a blog post they’ve found interesting, it’ll make more sense to get them to sign up for your newsletter, as they might be interested in your products or services later on, just not immediately.

Don’t just ask or tell them what to do either. Give them a reason. Why would they sign up for your newsletter or book a call with you? What’s the value for them in signing up for your newsletter, what value will they get from whatever you’re asking them to do? A call to action isn’t just the button, be sure to add a clear & concise text above the button about exactly what a visitor will be getting from clicking that button.

3. Make your call to action stand out.

Be clear in the text on your button. Don’t use “Click here” or “Submit” rather say “Get Started”, “Contact Me”, “Book a Call” or something to indicate what’s going to happen.

You don’t want it to be just a plain link either, make it stand out! Don’t know how to make a link into a button that stands out? Here’s a few different styles of buttons you can use.

The actual link, use this on your pages

<a href="your-link" class="button">Get started</a>

or, if you want the link to open in a new window or browser tab:

<a href="your-link" target="_blank" class="button">Get started</a>

Below are a few different button styles and the custom CSS you can add to your theme’s style.css or to the custom styles section of your theme settings if your theme has that.

Get started

.button {
	background: #d51f68; 
	border-bottom: 5px solid #ae004a; 
	color: #fff; 
	display: inline-block; 
	font-weight: bold;
	padding: 10px 20px;
	text-transform: uppercase; 
        text-decoration: none;
}
.button:hover {
	background: #ae004a; 
	border-bottom: 5px solid #d51f68; 
}

Get started

.button {
	background: #8eddcb; 
	border-radius: 5px;
	color: #fff; 
	display: inline-block; 
	font-weight: bold;
	padding: 10px 20px;
        text-decoration: none;
}
.button:hover {
	background: #5fac9b; 
}

Get started

.button {
	background: #ffe824; 
	color: #0a0d4e; 
	display: inline-block;
	font-style: italic; 
	padding: 10px 20px;
	text-transform: lowercase; 
        text-decoration: none;
}
.button:hover {
	background: #0a0d4e; 
	color: #ffe824; 
}

What call-to-actions will you be adding? Leave a comment below.

AnouskaRoodAnouska Rood is a webdesigner working one-on-one with her clients to create or improve their websites, so they can proudly promote themselves and continue to grow their business. Her free month-long program Winterfest starts December 1st and is created to help you beat the overwhelm and get your site ready for the new year. You’ll walk away feeling confident in how your site looks and know how to fix things yourself.

 

 

[photo credit: helga]

Share Button

signature

{ 2 comments… read them below or add one }

Lacey Jewell Cope November 13, 2014 at 1:59 pm

Thanks for all the great tips, Anouska!

Reply

Rabadila February 17, 2016 at 7:36 pm

Hon. Thero,As a son, I have a question about tntiearg/taking care of the parents. I am trying to go in the path of the relinquishing the mental bonds formed with parents (of course it is only one bond we encounter in the course of life). In order to try this I was bit away from the family and focus on analyzing myself what Buddha taught. Because of that communication with the family was stopped. However, I heard from the other people around my family, friends, relations, that my way is not good. what they say to me is that you should not do that. you should be with your parents, talk to them, look at them etc. I have a serious concern about this. Do we need to stay and make parents happy, make them comfortable all the time? if we look at the other beings in the animal kingdom, there is no such a thing of taking care of parents except humans. Can’t humans go away after they are grown, is it a sin that leaving the parents and start an independent life?I would like to get some opinion from you. I won’t be able to attend Sunday programs as I am working in far distance from Colombo, if possible could you please email me. -Another thought came in to my mind while I was listening to your sermons, if you can have somebody to translate your sermons to English langue not the books, but the audios/videos the message can be sent to the western region.Thanks in advance.

Reply

Leave a Comment

Previous post:

Next post: