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Everything You Need to Know to Get Your First Client

by Ashley on April 21, 2014 · 2 comments

how to book your first client

When you’re first starting out, it can be super scary trying to figure out how to get your first paying client, right?

I mean, do you just randomly email some friends and let them know you have a business? Do you hang up flyer around town and wait at home hoping someone will call?

When I first started Your Super Awesome Life, I knew I wanted to be a coach, but I had no idea how to actually get someone to pay me.

But over the past two years, through trial-and-error, I figured it out that it’s actually a pretty simple process. And since I don’t want to keep you in the dark, here are 5 steps to make it happen, easy as pie.

How to Get Your First Client

1. Find your sweet spot

Your sweet spot is the intersection of your passions, your natural talents, and what people will pay you to do.

When you find your sweet spot helps set you apart from the competition and everything else begins to fall into place. Yesssss.

So, what makes you so excited you can’t stand it? What comes so easily to you that it doesn’t feel like work at all? What would your dream client absolutely love to pay you for?

2. Meet your dream client

Once you know who your dream client is, you’ll be able to cook up the perfect offer to match your their needs. To figure out who this lucky person is, answer these questions:

  • How old is she?
  • Is she married or single?
  • Where does she live?
  • What does she do for a living?
  • What does she do on Saturday afternoon?
  • What does she do on Monday morning?
  • What story is she constantly telling herself about her life, her struggles, her fears?

3. Do your homework

Once you know who you want to work with, it’s time to figure out how you can help them. Make a list of 10 potential dream clients you know and ask them these questions:

  • What are your biggest fears in terms of __________?
  • What are your biggest goals?
  • What are your biggest frustrations?
  • What kind of solution would you pull out your credit card for right now?
  • What would prevent you from buying right now?

4. Create your offer

Now that you’ve chatted with your potential dream clients, you’ll have a clear idea of what they’re looking for and how you can help. It’s time to put together an irresistible offer.

Here are three steps to make this super simple:

  • The most urgent problem my dream client has is ________________.
  • I can solve this problem in [X days/weeks/months].
  • The main steps I will take my dream client through are…

5. Put it out there

So far you’ve figured out your sweet spot, identified your dream client, did your homework, and created your offer. Now let’s get that baby out into the world!

Think of a few places where your dream client is already hanging out and get your booty out there.

You could book speaking gigs, lock in a few guest blogging opportunities, or host a free call or webinar. The possibilities are almost endless. Think about what your dream client would like the best and then make it happen.

The most important thing is to be yourself + deliver an awesome value. If you’re generous with what you share from the get-go, your dream clients will be hooked and begging to work with you.

You’ll book your first client and then you’ll be unstoppable. Huzzah!

P.S. If you loved this post and want to more about how to grow you business, I’m hosting a free training on Thursday, 4/24, and I’d love for you come!

You can grab your place here

Plus, 1 lucky person on the call will win a 30 minute Business Breakthrough Session with me  ($100 value), so you don’t wanna miss it!

[photo credit: hownowdesign]

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{ 2 comments… read them below or add one }

Kayli Schattner April 21, 2014 at 11:34 am

Such a great post! I’m in this process right now actually and was just thinking how exactly I’m going to go about the process. I’m definitely going to chat with potential dream clients now + figure out what would hold them back from buying, what their most urgent problem is, etc. Incredible (and duh) idea that I had never before considered! Thanks for sharing :)


Jessica April 29, 2014 at 12:02 pm

As an occasional freelancer with a full-time job (working for someone else), this is great advice to give a freelancer, also!

After all, a part-time biz is a biz nonetheless.

Thanks for sharing!

Jess @


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