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How To Describe What You Do At Parties

by Ashley on November 18, 2014 · 8 comments

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If you’re anything like me, one of the biggest challenges of owning a business and working for yourself is figuring out how to describe what you do at parties (without sounding like a confusedcrazygirl).

You know how it goes. You’re sipping your cocktail, chatting with friends, and after a few minutes someone asks the dreaded question…

“So, what do you do?”

Up until the past few months, when I was asked, I usually mumbled something about helping people start businesses and tried to change the subject as quickly as possible.

Awkward.

But then I realized that probably wasn’t the best idea. I mean, telling people what you do is a great opportunity for authentic marketing. And who knows, it could lead to a new client!

I decided it was time to put on my big girl pants and start acting like the CEO I am.

That’s how I came up with this simple recipe to describe what you do at parties.

How To Describe What You Do At Parties

1. Know your audience

You wanna be sure you know who you’re talking to before you start rattling off some scripted answer.

The way you describe what you do is going to vary depending on if you’re talking to your grandma, a Fortune 500 executive, or your sister’s best friend. You’ll want to choose your words based on your audience so you can be sure they totally understand what you’re saying.

2. Explain who you work with

Once you’re aware of your audience, you’ll want to start by sharing who you work with. Maybe you work with 20-something women, or burnt out secretaries, or coffee shop owners.

Who’s your dream client? How is this person different from everyone else? Have you narrowed your niche through certain demographics like age or income level? Or maybe you narrowed it through a particular life circumstance or challenge they’re facing.

3. Share what problem you solve

When you get to this piece, don’t forget that the words you use to describe the problem you solve might be different depending on your audience.

Do you help people lose weight? Find their passion? Grow their online business?

4. Highlight the results do you offer

This is where you want to focus on the benefits your clients gain by working with you.

Maybe your clients earn more money, have more energy, communicate more clearly, or feel more confident.

So, how do you tie all these pieces together in way that makes sense?

There’s not a secret formula, but here are a few examples of what I might say.

How I describe what I do:

Option A: “You know those people who are miserable at their jobs and really wanna start a business and be their own boss (who I work with)? Well, I help them to hone the confidence and action plan they need (problem I solve) to make their first $10k doing what they love (results I offer).”

Option B: “You know how some people really wanna start a business and be their own boss? Well, I help them feel more confident to make the leap and map out all the steps they need to take to get their business off the ground.”

Option C: “I’m a business coach for people who want to start their own business.”

Bonus Tip: If you’ve explained what you do in enough detail, the person you’re talking to should be able to think of someone to refer to you. Experts call this the “face test”.

Now it’s your turn! In the comments, tell us how you’d describe what you do!

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{ 7 comments… read them below or add one }

Katie November 18, 2014 at 8:19 am

I help women who are thrown into the event host position, but have no experience when it comes to party planning. (They are moms who need to plan birthdays, maids of honor who need to plan bridal showers, etc.) They are overwhelmed and stressed out, so I help them re-group, focus, and plan the best party ever.

P.S. I love that bonus tip. It’s a good one to test out!

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Ashley November 18, 2014 at 8:35 pm

Oh, this is awesome, Katie! I can totally think of a few people I’d refer to you. You’re obvs a natural at this. :)

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suki November 18, 2014 at 10:41 am

Great tips! I will have to use this going forward when I’m in pursuit of my next career. :)

Reply

Ashley November 18, 2014 at 8:34 pm

So glad you liked it! :)

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Stacey November 18, 2014 at 11:01 am

This is wonderful, thankyou. Brilliant timing as I recently had a kinesiology session and ‘got in trouble’ for not being able to explain what I do (content and social media marketing). Thanks for the tips!

Reply

Ashley November 18, 2014 at 8:34 pm

You’re so welcome, Stacey! I’m glad it was helpful!

Reply

Xandra ★ November 27, 2014 at 9:38 am

I help ladies who live vicariously through fiction follow their dreams in reality using storybook heroines to guide them :)

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