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Inspirational Interview: Andrea Genevieve

by Ashley on August 19, 2013 · 1 comment

This is one of our Inspirational Interviews in which we talk to people who have imagined big dreams, made them a reality, and are living a life they love. Today we are talking to Andrea Genevieve who is a tech nerd, mom, and podcaster. 


1.Tell us a little about yourself!

Well, I like to think I live my life as a circle with lots of bubble so I’ll start off with the easiest bubble: I live in Austin Texas, by way of Washington, DC and and I’m originally from Buffalo, NY. I spend a lot of time with my one year old son and boyfriend and when I have five seconds to myself work on my business, my blog, attempt to work out or practice yoga, and sample the amazing food and drinks Austin has to offer.

I have a background in Journalism, Marketing, PR and spent most of my career in social media. Formerly I was an adjunct professor and taught Digital Media Marketing and PR. Currently, I work as a Social Media Strategist for the tech company Rackspace and I have to admit, I totally love my corporate job!

A closet tech nerd, I geek out over gadgets, cool new apps and technology trends. That’s part of the reason why I launched my podcast series, so I could share with other people all the cool stuff my brain absorbs from my job and bajillionty blog posts I read on startups, social media or technology.

As an entrepreneur, I love meeting inspiring people who are doing things to change the world. I hope to someday be considered one too! While my current business is just a side business, I still love the female business community and want to help them connect with each other and learn a little bit along the way.

My latest program is an Accountability Circle and great for any female trying to finish a project or start one for their business. It’s more group coaching to tackle goals and walk away feeling accomplished. Things like starting a blog, redoing a website, launching a new product, writing etc.

Other fun facts:

-I love to travel and have been to a dozen countries all over the world. 
-My greatest moment was speaking at my college commencement.
– One think most people don’t know about me is that my birthday is July 4th.
– I have a tattoo and want tons more.
– If money and work were not necessary I’d spend all day reading and writing
– I’m obsessed with quotes and keeping journals


2. What does living a “super awesome life” look like for you?

Oh boy! Well to be honest most days I don’t think my life is super awesome. I’m content and I think it’s good.. but it can always get better!

Some days (like the days when other people tell me I’m awesome or when I hear from some who has an amazing life now because I helped them get to that place) I think I’m there and other days I’m happy knowing I’m on my way.

3. What inspired you to decide to become an entrepreneur?

I used to be an adjunct professor and loved helping my students find passions, purpose and what they were really meant to do with life. I never thought I could make a business out of it, but it turns out college students aren’t the only ones on the soul-searching journey. People of all backgrounds need that same kind of guidance and while I’m not a life coach or a therapist I like to think that by living I’m example of what happens when you have confidence, support and the drive to do what you want.

4. What has been your biggest challenge since launching your business?

Not knowing what to call myself or that time I launched my first business under a name that was already trademarked!

(True story) When I launched my first business back in 2011 the name I picked had been trademarked during the time I was working to get my site up and running. I had to go back and change EVERYTHING from the URL to social media handles and even my email. Ugh it was a total nightmare, but at the same time something I look back on has a huge lesson.

As far as not knowing what to call myself, I struggle with this almost every day. When I meet someone knew and they ask, “What do you do?” I never know if saying “I do a lot of things!” is acceptable. Because in all honesty, its the truth. We all DO a lot of things and my life definitely fills multiple buckets. I’m a mom, a teacher, a friend, a coworker, a mentor, a tech enthusiast, blogger, podcaster, the list goes on and on. As of right now I’m just me and I don’t have a specific title. I’m ok with that too!

Another challenge is finding my niche of peeps and the right clients. Is it female entrepreneurs? Mompreneurs? Women with careers but also side projects? It’s so hard! So now instead of focusing on building a business within a super specific area, I’m focusing on my blog and building a community of really smart women. Sound good?

5. What advice would you give to women who are interested in social media, but have no idea where to begin?

Start small and find which platforms holds value to you. If you start dabbling with Twitter and don’t get anything out of it, don’t feel pressure to use it. If Google+ isn’t the way you enjoy interacting with people, then scrap it. When you’re first starting out and learning how to use social media to communicate I typically recommend starting with LinkedIn. Only because its the most formal social channel and least customizable. There isn’t a whole ton of work involved to get yourself a kick ass profile and users don’t need to log on every single day. A few times a month is good enough to find value in LinkedIn.

Or talk to me! I’m going to be creating a few online courses specifically around teaching social media and technology tips to women and I’m always up for one-on-one training. Let me know I have SO much information stored in my brain on social media-I just love it!

6. What little things in life right now make you you do a happy dance? Big things?

Hearing my son giggle and enjoying nice glass of wine by the water. I love summer! As for big things, when people register for my programs and courses and I know I’m one step closer to helping people find a balanced life, knowing I’m going to make a difference in their lives.

7. In the movie of your life, who would you want to play you?

Ooh I like this question! People have told me Reese Witherspoon would have the right personality and I agree. A little bit of Legally Blond, Election and Sweet Home Alabama all rolled into one.

8. What is one thing you’d like to change about the world?

For one thing, I’d like to see the cost of higher education decrease. College is so important and I worry that more and more students are going to skip it because its getting to be so insanely expensive. Also, I’m an advocate of changing the role of women in the workplace; I’m a big fan of Sheryl Sandberg and the LeanIn movement. Because I happen to work in corporate America at a place I love, I want to see women all over the world have the same opportunities and career success as men have seen. We need more female CEO’s and COO’s, they are the ones who will change the world.

9. What quote best represents you or motivates you in your current place in life?

“And I took the road less traveled by and that has made all the difference.” Robert Frost, The Road Not Taken

10. What inspires you to continue living a life you love each day?

Ultimately, I want to be a good role model for my kiddo and my sisters. Living a life I love helps others know they can too.

I’m also inspired knowing that I have helped shape my former students and clients into who they were meant to become. It’s a huge honor when I connect with someone I haven’t heard from in years and all they want to do is say “Thank you” to me. Brings me so much joy!

Thanks so much for sharing, Andrea!

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{ 1 comment… read it below or add one }

Akirah August 20, 2013 at 2:21 pm

Andrea is so bubbly and positive! I love her energy. What a fun interview!


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