Did you know I quietly launched my List Expansion Sessions a few weeks before Christmas? Surprise! I did.
After I sent out the initial email to my list, I had three clients immediately sign up, which was awesome because I was able to slowly transition into business coaching, without feeling the pressure to make it a huge ordeal.
The cool thing is that ever since I started doing these sessions, I’ve been getting so many questions about how to build a list and how to grow your audience.
I’ve heard things like,
“My list is only in the single digits. How do I make it explode?”
“What’s the best way to get people to sign up?”
“Do I really need a freebie opt-in offer?”
(Yes, you really do need a freebie, but we’ll get to that in a second.)
One of the best (and fastest) ways expand your audience and grow your list is by collaborating with other bloggers (especially when you have similar dream clients).
When you join forces with fellow small business owners, you become twice as strong. You’re linking your offers, your talents, your gifts, and your audiences — at no cost to you!
You can do this through ebooks, digital programs, webinars, trainings, video series, free calls, worksheets, podcasts, etc.
In addition to these huge collaboration projects, here are three ways you can work with other bloggers to build your list:
How to Grow Your List
1. Offer a freebie
Think about the clients you’d most like to work with and consider what they would LOVE in exchange for giving you their email address. This might look like a 50% discount on your services, a free e-book (possibly featuring experts in your field?), or a free coaching call.
For Your Super Awesome Life, my freebie includes “The 5 Things Holding You Back From Living a Life You Love” ebook. Plus, in my weekly newsletter, I share recent blog posts, insider looks at new products, as well as first access to limited coaching sessions.
2. Write guest posts
Guest blogging is a simple way to gain more exposure without paying for advertising, and we all know when you’re trying to get your biz off the ground, you really don’t have tons of cash to spend.
Once you figure out what type of blogs your dream client might be reading, you can whip up a short pitch offering to write a guest post for the site. Here’s an example of what that might look like:
A Done-For-You Script
“Hi Betsy Blogger,
I want to say how much I love your blog. I’ve been following your site for a while and I’m so grateful I found you through the Small Biz Community on Facebook. I absolutely love your ideas about growing you list through guest blogging.
I’d love to collaborate with you and I’ve been working on a guest post that I thought might be helpful for your readers. It will cover how to name your first product. The post will discuss identify your dream customer, branding, and copy-writing for beginners.
If you’re interested, please let me know. I look forward to hearing from you!
Thanks so much,
Bonus tip: When you send your final draft of the post, be sure you include a head shot, a short bio, and a link to your website the link (where people sign up for your list!)
You can see a few of my most recent guest posts here:
Day in the Life: Ashley Wilhite of Your Super Awesome Life on One Woman Shop
What It Means to Be Brave on Witty Title Here
3. Do interviews
I’ve been hosting an interview series on my blog for the past year (in addition to being interviewed on other sites), so I can vouch that this is an awesome way to grow your list. When you are interviewed, you are building your credibility, expanding your audience, and bringing new readers back to your site. Plus, it’s just fun getting to know new people. You can do this via text, video, or podcast.
Recent interviews I have done:
How to Create Your Super Awesome Life on Becoming Who You Are
How to Live on Your Own Terms on LoveLoft
Make Your Life Super Awesome with Ashley Wilhite on Anne-Sophie
If you want to learn more about collaboration + growing your list, check out Jump: Into Your Business, Your Life, Your Dream. It’s a must-have digital guide where we share 6 proven list-building strategies, 9 ways to collaborate with other small business owners, and 3 scripts for emailing big shots (so they’ll actually respond).
[photo credit: flickr]