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The Truth About My Second Year in Business

by Ashley on September 9, 2014 · 7 comments

the truth about my second year in business

Last week I shared a month-by-recap of my first year in business. We wrapped up with me finally reaching 100 newsletter subscribers, launching an interview series on my blog, writing an e-book, and signing my first paying client. Woohoo!

So now you’re probably wondering what my second year looked like, huh?

Thank goodness it was much more profitable (and much more fun!).

In my second year of business, I took my first business course, surpassed my previous monthly salary (from the 9-5 job), worked with over 70 (paying) clients, created a few new group programs, and launched a self-study course.

Here are the super fun details:

The Truth About My Second Year in Business

February 2013

Took headshots

Launched Transition Made Easy (made $500)

Quit my day job (!!!)

Signed second paying client

March 2013

Went on a guest posting spree + wrote 25 posts

Signed up for B-School

Brainstormed new group program that would become Dream Quest

Launched my first group, PassionPower, with 4 clients

Created my first editorial calendar

April 2013

Ran PassionPower group

Was interviewed on Blacksburg Belle and Organized Creatives

Completed B-School

May 2013

Posted in Yes and Yes‘ Network of Nice- offered 5 free 30 min coaching calls

Ran my first Pay What You Want special for my coaching services (made $4773 + surpassed my 9-5 monthly salary for the first time!)

Ran 31 Cups of Magic

Guest blogged for Tiny Buddha

Newsletter grew from 283 to 579 subscribers

June 2013

Advertised on Yes and Yes (3 months)

Opened registration for Dream Quest

Posted on Kind Over Matter

Bought Brandgasm

July 2013

Began Dream Quest

Brainstormed idea for Free Fall, contacted bloggers

Brainstormed new group, Say Yes To You

August 2013

Began writing Cake For Breakfast

Contacted designer for Cake for Breakfast

Ran Say Yes To You group

Guest blogged for MindBodyGreen

Began brainstorming collaboration project with Stephanie, would become Jump

September 2013

Ran Free fall

Finished Cake for Breakfast + prepare launch

Ran 30 Cups of Magic again

Open Say Yes to You group registration

October 2013

Launched Cake for Breakfast

Run Say Yes to You group

November 2013

Ran 30 Cups of Magic: Gratitude Edition

Ran second Pay What You Want special

Began working with my own business coach

December 2013

Opened registration for Dream Quest

Guest blogged for MindBodyGreen again

Newsletter subscribers grew from 1,268 to 1,644!

And that wraps up my second year in business. Obviously things picked up a bit.

This was the year I felt like I finally found my groove. Clients were coming to me, instead of the other way around. I surpassed my monthly salary from my 9-5 job and that’s when it all began to feel “official”.

That was the moment I realized, “Hey, I can actually do this and be successful!”

It didn’t happen overnight. In fact, it took 18 months.

But I made it.

Now it’s your turn! In the comments below, tell me, how will you know when you’ve made it in your business?

P.S. If you liked this, I’m sure you’ll love my FREE training for new coaches “Gimme 5 Clients!” Click here to grab your seat now!

[photo credit: @N07]

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{ 6 comments… read them below or add one }

Mikael September 9, 2014 at 7:57 am

I find this so fascinating. Thanks for sharing, Ashley! You are a rock star!


Ashley September 9, 2014 at 8:06 am

You’re welcome! xo


Amy September 9, 2014 at 9:32 am

These posts about growing your business have been super interesting. Peeking behind the scenes a bit is always fun. Thanks as always for your openness; so happy this business has become such a success for you!


Akirah September 9, 2014 at 11:24 am

What do you think helped you most to find your groove?


Erin Lindsey September 12, 2014 at 9:53 am

Thank you! Currently, I am on the cusp of launching a handmade business. I already write and self-publish my work. I know it is not easy, but I dream if a shop full of colorful yarn-things that helps benefit cancer research. For people to actually buy, read and recommend my books would also be amazing. Your story inspires me to just keep swimming even if I only hear crickets in the beginning.


Amber September 14, 2014 at 7:57 am

This was so interesting, thanks Ashley!
I think it’s really brave of you to share how long it took to get a ‘successful’ busines sup and running when the internet is flooded with “I quit my job and straight away had a $5k month” stories.

I think success would look like a steady £2000 a month income. Anything after that is bonus growth.


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