Hi, friends! I’m super excited because today I’m sharing some awesome tips from my friend Halley, a successful marketing strategist over at Evolve & Succeed. If you’ve ever worried how you’re gonna be successful in such a crowded online world, keep reading because this is for you!
“It’s all been done. It’s all been done before.”
Barenaked Ladies crooned outta my speakers. I was a fledgling part-time business owner trying to get noticed amongst a freaking plethora of marketing peeps who cover ALL THE NICHES – marine marketers, sassy lady marketers, feeling-centered marketers, and the list goes on forever and ever. I FELT UTTERLY COMMON AND USELESS.
I stopped reading, writing and thinking anything marketing related. I considered giving up and having my weeknights and weekends free again.
Instead I took a break and began talking to other new business owners and asking them questions. What’s their big problem, what do they really need help with, how could I help? It struck me while I was hanging out in Facebook groups that what people (small business people) really needed was someone to tell them how their site was working. Does the sales page need tweaking, does the ‘buy now’ button work, why is there no ‘about me’ page?
Hmmmm. I put up the sales page and offered 4 units of feedback for $75 and BAM sold the 5 spots in a week with very little effort.
It has all been done before. There have been people before us and there will be people after us creating art, writing books, offering business advice and it is and will be recycled.
So you wanna know what will make you unique online?
Starting up that business and making shit happen anyway because the excuses have all been done before too. The more you persist and pursue what you want in the face of trouble, and adversity the more you stand out above the rest who gave up.
Here’s your antidote to comparison-itis and how you’re going to move towards being unique:
* Take a break from looking at what other people in your industry are doing (unsubscribe, unfollow, unlike, whatever you need)
* Figure out who you like to talk to and hang out with (as clients)
* Join a Facebook group that they are in
* Be yourself
* Sincerely listen to them and their problems
* Create a solution for them that you will be awesome at
* Put it out in the world
* Congratulate yourself for being unique (by getting shit done)
* Tweet what you’ve accomplished to me over @evolvesucceed and I’ll celebrate with you
I’m Halley Gray, marketing strategist over at Evolve & Succeed and I work with online superstars like Michelle Ward, Tiffany Han, Lola Falk, and others to get them sold out, booked out and booming in business.
Wanna take over the (digital) world? Join my free FB group – Evolve’s Internet Domination Club!
[photo credit: thelotuscarroll]