Happy Wednesday, friends! If you’ve ever considered hosting a webinar or podcast for your business, this post is for you. My friend, Kayla Matthews, from Productivity Theory has some super interesting insights to share with you on how to determine if a webinar or podcast is better suited for your message, so keep reading!
When looking for a way to share specific, brand-related information, you’ve probably been faced with the podcast vs. webinar dilemma. Each medium offers different benefits that should be considered on a case-by-case basis.
Far too often, brands and companies look at webinars and podcasts as one-size-fits all options that should be used consistently. Instead, for best results, focus on the content of the message and which method would be most effective.
Webinars – sometimes referred to as web conferences – are designed to allow for collaboration. These online meetings allow multiple participants to share information, to communicate in real time and to solve problems while working toward a common goal. During a webinar, a host is able to answer questions, to moderate the environment and to allow for effective meetings, even with remote participants.
Unlike webinars, podcasts are streaming versions of a pre-recorded or created session. More like lessons that can be repeated or replayed at any time in the future, podcasts are designed for downloading and watching at any time, rather than shared meetings or sessions that require live, active participation.
Podcasts can be released in segments, making information easier to digest. It’s important to note that webinars that are recorded can be played back in the future, effectively turning them into podcasts; in this manner the two can work together.
To determine which is best for your purpose – a webinar or a podcast – it’s critical to examine the following factors.
In general, podcasts require less of a budget than webinars. Armed with just a microphone and basic audio editing software, anyone can create an online podcast that can be easily uploaded to a website and made available for download. While it can be more in depth – like a group of lesson plans that are available for purchase – podcasts are generally less expensive to produce.
Webinars, on the other hand, require video and audio equipment along with a subscription to a webinar service, raising the cost of production.
If a local gym was looking for a way to share nutritional information with members but didn’t have a large marketing budget, a podcast would be most appropriate. However, if Planet Fitness, one of the largest fitness center franchises in the country, wanted to engage members by sharing live workouts and tips, a webinar might be a better option.
Availability and Suitability
Even though webinars can be pre-recorded and shared, when hosting a meeting or conference, it’s best to have the participants available in real-time to increase engagement and overall effectiveness.
Podcasts, on the other hand, are more flexible, requiring only a single individual for the recording phase, then available for download at any time in the future. Additionally, where webinars are designed to be more educational in nature, podcasts can be humorous, news based, topical or something else all together. The options are limitless.
If a business like 12 Keys Rehab wanted to share information about their facilities along with the benefits of rehab in a way that clearly displayed the surroundings and made participants feel a sense of security and hope, a webinar would allow for the visuals and live attention that a podcast simply could not.
Likewise, if an individual wanted to share a drug and alcohol recovery testimonial, but wanted to stay private, or to not put the money into marketing just to share a story, a podcast would be most appropriate.
It all boils down to purpose. If a brand is looking for a way to allow for live collaboration and a sense of visual appeal, along with a large marketing budget, webinars offer flexibility and features that can be hard to match. However, if a message is simple and the target audience is smaller, a podcast can be an effective method for reaching out.
Consider your objectives when debating between a podcast or webinar, and proceed accordingly.
[Image by Pixabay]